The MUST Ministries marketing team was recently recognized with two honors at the 2026 Atlanta Marketer of the Year (AMY) Awards, presented by the American Marketing Association.
The marketing team was a finalist for Most Innovative Partnership for MUST’s ongoing partnership with Cumulus Media Atlanta/New Country 101.5. In 2025, MUST brokered a partnership with the radio station to become their nonprofit of choice. So far, they have provided hundreds of thousands of dollars worth of awareness coverage, on-air appearances and advertising for MUST at no cost to MUST. In return, New Country 101.5 gained new listeners and followers, and has become known as a philanthropic station that gives back to the community.
In addition, MUST Vice President of Marketing & PR Katy Ruth Camp was a finalist for Atlanta Marketer of the Year alongside an impressive list of corporate CMOs and marketing executives. Camp was recognized for her ability to create impactful relationships and partnerships, major media relations wins (including landing MUST on Good Morning America three times and taking the nonprofit’s awareness global through a key relationship with the chief photographer of the Associated Press), and her innovative marketing strategies that have contributed to significant growth for MUST.
Just a week later, MUST was recognized as the Best Nonprofit in Cobb in Cobb Life Magazine’s Best of Cobb issue. The award is determined by votes from the community, and this is the eighth year in a row that MUST has received the award.
